For African safari lodges that want to tell a stronger story online
OFFER 01: SOCIAL MEDIA ANALYSIS & CONSULTING
Your story online
Sound familiar?
You spend a lot of time creating a post, but the engagement just isn’t there
Running the lodge already demands your full attention, so social media ends up at the bottom of your to-do list
You’re not sure whether you’re reaching the right audience
You’re not sure what’s working, or what you can do to change that
I get it. Running a safari lodge demands a lot from you. You’re busy all day, seven days a week, taking care of your guests, your team, reservations and all the unexpected things that constantly need your attention. As a result, social media doesn’t always make it to the top of your list.
At the same time, it’s something you simply can’t ignore anymore. Today, potential guests do their research online and form their first impression of your lodge there. If your lodge has little to no visibility online, you’re missing out on opportunities.
The good news? You don’t need to become a social media expert to see results. I look at where you are now, what’s working and where opportunities are being missed. From there, I provide clear, practical advice that helps you use social media with purpose, in a way that fits into your busy day-to-day operations.
With a clear strategy and good planning, just a few hours a month can be enough to build a consistent online presence.
After working together..
..you know exactly what content works, so you can simply keep repeating those formats
..you have a clear, achievable content strategy that you can actually stick to
..you have a better understanding of your target audience and know how to speak to them
..you know exactly what sets your lodge apart and how to showcase that online
OFFER 02: WILDLIFE PHOTOGRAPHY & VIDEOGRAPHY
Wildlife visuals
Sound familiar?
You know what content works on social media by now, but you don't have enough visual content to keep it up consistently
You have beautiful imagery, but it doesn’t yet give potential guests a complete picture of what they can expect from a game drive with you
There’s no one available to spend days in the bush, looking for stories waiting to be told
You’ve taken some great photos, but you don’t have the time or expertise to sort through them and edit them
You undoubtedly already have some beautiful wildlife imagery from your area. But once you start planning your content, you quickly realize that you can’t rely on the same images forever. You want to show different animals, different moments and different stories.
That’s often where the challenge lies. There isn’t always someone at the lodge who can spend days in the bush, looking for exactly those moments that help bring your story to life. And that’s what it takes to build a visual library that you can use for a long time. Not just a handful of spectacular sightings, but a diverse collection of images that gives potential guests a realistic idea of what they can expect from a safari in your area.
As a wildlife photographer, I know how important it is to capture more than just lions, elephants and leopards. It’s also about everything that happens around them and makes a safari special. This gives you a visual library that truly reflects your lodge and allows potential guests to get a realistic sense of what they can expect during their stay.
After working together..
...you have an up-to-date content library with a wide selection of high-quality wildlife photos and videos
...you have ready-to-use visual content that can be used directly across your website and social media
...you have enough variety in your wildlife imagery to keep your content fresh for a long time
...you can show potential guests what makes a safari with you truly special
Portfolio
Want to know more?
In my portfolio, I use specific cases, examples and results to show how I turn wildlife into content that works.
You’ll also find testimonials from lodges I’ve worked with.
"SHE CONDUCTED HERSELF IN A PROFESSIONAL AND COURTEOUS MANNER AND WAS PLEASANT TO HOST WITHIN OUR CAMP ENVIRONMENT."
LEON PLUTSICK - CAMP SABALI, SOUTH LUANGWA NATIONAL PARK, ZAMBIA
Worked with:
Kasabushi River Camp, Kafue National Park, Zambia
Zambian Carnivore Programme (ZCP), Kafue National Park, Zambia
Camp Sabali, South Luangwa National Park, Zambia
MINIMUM COLLABORATION: 4-6 WEEKS · ALWAYS ON LOCATION
How I work
I always prefer long-term collaborations on location. I believe this creates more value for both sides than short visits.
Every collaboration starts on location for a minimum of 4–6 weeks, ideally three months. It takes time to truly get to know a lodge, its team, its audience and the area. And as that understanding grows, the content becomes stronger and the collaboration more valuable.
After an initial period on location, the collaboration can continue remotely when appropriate. The exact approach is always open for discussion and tailored to what is needed.
P.S. I don’t drink alcohol or soft drinks, I have no allergies or dietary requirements, and I’m happy to eat whatever is being served. Nshima included. I can’t make it any cheaper for you ;)
• YOU CANNOT TRULY UNDERSTAND A PLACE UNTIL YOU HAVE TAKEN THE TIME TO BE PART OF IT •